See if this sounds like your dealership: "We hired a young person who understands Facebook, created a Fan Page and now we are up and running in the Social Media world?" Good luck.
This area is evolving so fast and in so many directions it is hard to keep up with. Google pages, Yelp, Dealerrater, YouTube, Facebook, Twitter - these are names most dealers are sort of familar with. But how about Google Analytics, Technorati, Blogging, LinkedIn, MySpace, Angie's List, City Search, Viddler and this is just scratching the surface?
The most frequent question I am asked is: "Social media is important, but how do I make it pay for itself? How do I make Facebook pay for itself?"
It is said 50-60% of the people in the market for a vehicle look online prior to picking up the phone or visiting a dealership. 35% go on Facebook alone. So how can you reach all of these places you don't even know exist - and they are changing and being added to everyday? How do you get your name to the top of the search page faster and WITHOUT THEM SEEING THE ADS FOR THE OTHER DEALERSHIPS? CLICK HERE
More Good News - most dealerships do not understand Social Media and do not comprehend how large it can be. The trick is using all of the tools out there and using them soon. In time, everyone will be on this band wagon but for now a dealership in each market is going to dominate the search engines.
Think of this: If every delivery that was satisfied would agree to write a testimonial and post it on their own "personal" Facebook page. How many positive impressions per month would that be? Let's just say you got 50 testimonials per month to do this and each of them had 100 people as "friends" on Facebook that is 60,000 people annually reading about you from someone they KNOW - RESPECT & BELIEVE. Now if you have 10 salespeople doing that each month that is 600,000 impressions annually from people they KNOW - RESPECT & BELIEVE. Now what if we could get those testimonials converted into articles and published 100 times per customer on BLOG SITES. Another 60,000 impressions! And keep in mind these are comments by PEOPLE, not the dealership or the manufacturer and these are far more powerful than your claims to fame.
Social Media is so big and dealers are so unaware of what it really is so most do one thing: NOTHING. Take your market by storm today and OWN Social Media in your market for the auto industry. CLICK HERE TO LOOK AT ALL THE BENFITS.